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Showing up authentically in every interaction is crucial for your company’s success. Simply put, authenticity means being your real self in personality and character, despite external pressures. If you do not know yourself very well, or understand what drives your life, you may come across to others as lacking authenticity.
A lack of authenticity is a common characteristic. People tend to wear invisible “masks” for different situations: One mask for family life, another one for the workplace, and other masks when they are with other groups. They feel vulnerable at the thought of having to reveal their real selves in certain situations. But, as an entrepreneur, a lack of authenticity can spell doom for your company. Authenticity, or the lack thereof, will come through in your company’s performance, marketing, products, services, and results.
Think of authenticity as your authentic identity. How you show up – your communications and actions – show people how genuine you are and demonstrate whether they can trust you. This principle goes for your customers and your employees. When you lack authenticity, they do not align with you.
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