Armani Beauty’s New Cheek Tint And Skin Tint Reflect The Brand’s Belief “That Makeup Shouldn’t Be Intimidating”

Armani Beauty’s Skin Tint has 20 different shades.

Courtesy of Armani Beauty

One of the hottest products of the summer? Blush—and Armani Beauty has joined the conversation with its new Luminous Silk Cheek Tint Shine, a companion piece to the brand’s Skin Tint.

The liquid blush comes in four shades: Sunlit Sienna (described by the company as a “burnished pink”); Starlit Peach; Cosmic Pink (a “cool-toned” pink); and Magnetic Mauve (a “deep purple pink”). The brand described the product in a release as being formulated to create “a pearlescent finish that appears to move with light, enhancing the skin’s luminosity,” made with technology that allows “the formula to seamlessly blend into the skin without looking patchy.”

I had the opportunity to chat about both the Cheek Tint and the Skin Tint with a person who has possibly the best job title ever—Samuel Rivera, Armani Beauty’s National Face Designer. I’m especially intrigued by the company’s skincare meets makeup approach, an ever-growing trend in beauty; he tells me that “We designed our products to enhance the skin and keep it hydrated and healthy. We believe that the skin is a precious canvas that deserves the best quality and innovation.”

The brand’s Cheek Tint has four shades.

Courtesy of Armani Beauty

Whereas the blush has four shades, the Skin Tint has 20. The Skin Tint was inspired by organza, “a delicate and sheer fabric known for its lightweight structure and subtle sheen,” Rivera tells me, and its ingredients—think niacinamide, vitamin C and hyaluronic acid—“will give the skin the most beautiful and glowy finish,” Rivera adds.

“I am in love with this new product,” he says.

Armani Beauty’s ability to fuse skincare and makeup “really sets us apart from other brands in the industry,” Rivera says. “We put together skincare ingredients that are key and beneficial to the skin, combined with our exclusive pearls that allowed us to develop a product for all skin types and a wide variety of tonalities.”

Pearls, you say? Perhaps like you, I’m especially intrigued by the fact that the product is made with pearls, which Rivera explains to me diffuse light reflection and add luminosity to the skin, creating “a beautiful glow,” as he puts it.

Armani Beauty’s Skin Tint is a companion product to its Cheek Tint.

Courtesy of Armani Beauty

The skincare-makeup hybrid model—as seen in the Skin Tint—continues to grow in popularity, where the combination of the two “essentially fuse two products in one,” according to Vogue. “Ultimately, skincare is meant to provide a positive, measurable change in your skin over time—so a skincare-makeup hybrid should do both of those simultaneously.” Brands like Westman Atelier, Kosas, Rhode, Glow Recipe and Danessa Myricks Beauty have also jumped on the trend along with Armani Beauty.

“Today’s beauty consumers are incredibly intentional—they’re looking for formulas that enhance their natural features while actively improving their skin,” Cocokind founder Priscilla Tsai told Who What Wear. “The days of choosing between a beautiful finish and real skincare benefits are over—people want both. That’s why hybrid formulas are thriving.”

When it comes to application, the Armani Beauty Skin Tint is lightweight, so it’s “easy to play with,” Rivera tells me. He recommends applying the product with your fingers—one to two pumps of Skin Tint starting from the center of the face outward. To build coverage, he says to apply in even layers with a flat foundation brush in the areas that you want more complete coverage.

Armani Beauty’s Skin Tint is an example of a skincare-makeup hybrid.

Courtesy of Armani Beauty

After applying the Skin Tint all over your face with your fingers, he suggests applying the Cheek Tint “on the apple of the cheeks for a pop of color and dewiness.” (It can be applied with a brush or with fingertips, he says.) Rivera also uses the Cheek Tint “on the lips,” he tells me, putting “a lip gloss on top.” These two products “are the perfect combination to create an easy, quick and glowy makeup look,” Rivera says.

“We believe that makeup shouldn’t be intimidating—makeup should be easy to apply with just a few steps,” he tells me.

The Cheek Tint can also double as a lip stain.

Courtesy of Armani Beauty

The Cheek Tint is currently available at sephora.com, nordstrom.com and giorgioarmanibeauty.com; the Skin Tint is also available on Sephora and Armani Beauty’s websites, and will be available at all retailers on August 18—in just 10 days’ time.

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