Ascott taps into demand for branded hotels in India

The Ascott Limited is aiming to double its portfolio in India to 12,000 units by 2028, on the back of favourable growth prospects in the Indian hospitality market.

In the first quarter of 2025, Ascott signed three properties – in Goa, Lucknow and Thanjavur – adding 600 units to its India portfolio, which now totals about 6,100 units across 22 properties, both operating and in the pipeline.

“India is an important inbound and outbound market for Ascott, with strong growth potential as it continues to evolve into one of the world’s largest economies,” Ascott Chief Executive Officer, Kevin Goh.

“With a rapidly growing middle class, increasing disposable incomes and improving infrastructure, India’s dynamic economic landscape is unlocking immense opportunities for its travel and hospitality sectors.

“Despite promising prospects, the supply of branded hotel rooms in India remains limited, creating a significant demand-supply gap that opens up tremendous potential for Ascott to contribute to the country’s hospitality growth.”

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