Asia’s Wealthy Families Are Going All-In on Crypto—Here’s How Much They’re Betting

By Pune Media On Sep 5, 2025

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Overseas Chinese family offices are now planning crypto exposure of around 5% of their total portfolios—a significant commitment that signals institutional-grade confidence in digital assets, UBS (NYSE:UBS) reports.

Forget the cautious toe-dipping of previous years. Asia’s wealthiest families are now treating cryptocurrency not as a speculative side bet, but as an essential portfolio component—and they’re backing up that conviction with serious money.

The shift represents a dramatic evolution from the tentative approach wealthy Asian investors took just a few years ago, when small allocations to digital currencies were considered experimental at best.

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“Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies,” said Lu Zijie, head of wealth management at UBS China.

This isn’t just theoretical interest. Jason Huang, founder of NextGen Digital Venture, told Reuters he raised over $100 million in just a few months for his new long-short crypto equity fund launched in Singapore. His previous fund delivered a staggering 375% return in less than two years before he wound it down.

“Our investors—mainly family offices and internet/fintech entrepreneurs—recognize the growing role of digital assets in diversified portfolios,” Huang said.

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The transformation in mindset is perhaps even more significant than the dollar amounts. Wealth managers report that Asian clients have moved beyond merely wanting small allocations to now viewing crypto as a “must-have” portfolio component, according to Reuters.

According to Reuters, “Last year, they started to dip their feet into bitcoin ETFs…now they have begun to learn the difference of holding a token directly,” said Zann Kwan, chief investment officer at Singapore-based Revo Digital Family Office.

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More sophisticated family offices are even adopting complex market-neutral strategies, including basis trades and arbitrage—tactics that require deep understanding of crypto markets and significant risk tolerance.

Several factors are converging to drive this institutional adoption wave. Bitcoin’s climb to new highs above $124,000 this month has validated long-term believers, while regulatory developments are providing the clarity institutional investors demand.

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The recent passage of Hong Kong’s stablecoin legislation has been particularly influential, creating a framework that sophisticated investors can navigate with confidence. Meanwhile, the U.S. GENIUS Act has signaled continued regulatory support for digital assets, according to Reuters.

According to Reuters, Giselle Lai, associate investment director for digital assets at Fidelity International, notes that investors increasingly treat bitcoin as a “portfolio diversifier” to hedge macro uncertainties, given its low correlation with traditional stocks and bonds.

The surge in institutional interest is translating to concrete trading activity. Hong Kong’s HashKey Exchange saw registered users jump 85% year-over-year in early August, according to Reuters. South Korea’s three major exchanges experienced 17% growth in total trading volumes year to date, with daily averages rising more than 20%, according to CryptoQuant.

“The momentum has definitely built, and I think it’s a function of just general maturity of the asset class,” Saad Ahmed, head of Asia Pacific at crypto exchange Gemini, told Reuters.

For retail investors watching from the sidelines, this institutional stampede represents both validation and a potential warning. When the world’s most sophisticated investors start treating crypto as portfolio essential rather than speculative luxury, it suggests the asset class has truly arrived—but it also means the easiest gains may already be behind us.

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This article Asia’s Wealthy Families Are Going All-In on Crypto—Here’s How Much They’re Betting originally appeared on Benzinga.com

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