Asics Lands Largest Flagship In India

Sportswear giant Asics has launched its largest Indian flagship store at the heart of New Delhi’s Connaught Place, striving to chart further growth in the domestic market.

The 2,800sq ft carpeted store combines an evolving collection of performance running, core performance sport, SportStyle and apparel categories.

According to the company, this extensive space is dedicated to going beyond performance offerings by blending SportStyle and athleisure in a way that caters to a wider range of customers – from elite runners to lifestyle and fitness-conscious consumers.

“India’s footwear market is on a strong growth trajectory, projected to expand at a CAGR of 12.2 per cent,” said Rajat Khurana, MD of Asics India and South Asia.

Numerous wall displays and category zones are embedded in the layout, which reflects Asics’ effort to push through boundaries of innovation alongside facilitating product discovery and navigation.

The opening not only sheds light on Asics’ continuous investments in designated zoning, full-line assortments and experience-led formats, but also reinforces the brand’s expansion plan to reach 200 locations by next year, including its first company-owned outlet later this year.

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