9 min read
When Laurence Moss was 12, he decided to try his hand at becoming a YouTuber. It was a quick and harsh lesson in cyberbullying. As he recalls, “Amateurish videos of me talking to a camera seemed to be something that people liked to make fun of.”
So he switched gears. At 13, he pivoted to Instagram, experimenting with accounts themed around everything from memes to cars, with less of an emphasis on his own face and personality. By the end of 2018, he’d accumulated well over a quarter-million followers and realized he had a knack for intuiting what drew people to other users’ content.
The following year, having only just turned 14, Moss launched his marketing agency, Greedy Growth, from his home in Kent, UK. In the company’s own verbiage, it exists to “turn your Instagram page into a marketing asset,” claims clients including soccer star Joel Mumbongo and health-food brand Ossa Organic, and earned five figures in revenue in 2020.
Zooming in from his home office, Moss — who is also still contending with his academic studies while managing Greedy Growth’s remote sales, operations and customer-support teams — discussed his day-to-day grind, as well as whether he can still enjoy social media for its more whimsically exhibitionist pleasures.
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