Aurum PropTech Acquires PropTiger with ₹86.45 Crore Equity Swap, ETRealty

NEW DELHI: Aurum PropTech has announced the acquisition of a 100% equity stake in PropTiger Marketing Services India through a strategic all-stock deal with REA India. The move comes as part of the company’s broader vision to strengthen its integrated PropTech ecosystem and deepen its footprint in the residential real estate brokerage space.

As part of the transaction, REA India will receive 4,242,537 fully paid-up equity shares of Aurum PropTech via preferential allotment, representing a 5.54% equity stake in the company. The deal, valued at ₹86.45 crore, will be executed through a share swap mechanism, subject to shareholder and regulatory approvals.

Ashish Deora, founder & CEO of Aurum Ventures, said, “Our conviction in this acquisition stems from a shared vision with REA India to digitize the consumer’s real estate journey. This reinforces Aurum’s dominance across the total addressable market for residential real estate distribution in India, estimated at ₹38,000 crore in annual expenditure across lead generation, sales automation, and transaction management.”

As part of the post-acquisition leadership changes, the company has appointed Prakash Tejwani as CEO of PropTiger and will elevate Sridhar Srinivasan to chief business officer over the next 12 to 18 months.

The integration will grant PropTiger access to Aurum’s existing digital platforms, including NestAway, Sell.Do, and Aurum Analytica, enabling enhanced AI-driven tools such as virtual property tours, investment dashboards, and matchmaking analytics.

The acquisition was approved during Aurum PropTech’s board meeting held on July 23, 2025. The company will seek shareholder approval for the preferential allotment in an Extraordinary General Meeting scheduled for August 21, 2025

• Published On Jul 23, 2025 at 03:58 PM IST

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