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Australian musician Ben Lee has labelled superstar Taylor Swift a “supervillain” as he dived into her win-at-all costs business tactics on his podcast.
The Catch My Disease singer spoke about the US hitmaker on his podcast Weirder Together, which he hosts with his wife Ione Skye.
Lee discussed Swift’s ugly feud with US record executive Scooter Braun, who gained control of the masters to her first six albums against her wishes. To minimise the commercial value of those earlier albums, Swift re-recorded several of them and released them under the “Taylor’s Version” branding.
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Fans rallied around Swift and sent each re-recording to the top of the charts, prompting Lee to call her an “evil genius”.
“We have to talk about pop music’s greatest supervillain: Taylor Swift,” Lee began.
“Taylor Swift to me is most interesting as a CEO. It’s not necessarily about her work as an artist, it’s about being up there with Jeff Bezos and Steve Jobs … I see her as a very, very successful capitalist.”
Lee explained Swift used her cunning to involve her fans in her crusade to regain control of her original recordings.
“But she did pull off the single greatest rock and roll swindle of all time … in her quest to buy her masters back, she convinced her fans that it was a battle somehow for their benefit. She got her customers to feel like it was a cause.
“(Swift) had a personal business gripe and she turned it into a cause to be able to convince millions of people that it was somehow in their benefit to help her make more money.
“It’s her entire business model, and that’s why she is an evil genius — and I give full respect to her. I say this with total respect — this type of business mind comes along once a generation, right? She is unbelievable.”
Aussie musician Ben Lee labelled Swift an ‘evil genius’. Credit: Getty
Swift re-recorded her masters amid a feud with US businessman Scooter Braun. Credit: Neilson Barnard/Getty Images
Swift later purchased her masters herself, telling fans in an emotional message: “I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away.
“But that’s all in the past now. I’ve been bursting into tears of joy at random intervals ever since I found that this is really happening. I really get to say those words.
“All of the music I’ve ever made … now belongs … to me.”
Swift thanked fans for their support.
“The passionate support you showed those albums and the success story you turned The Eras Tour into is why I was able to buy back my music,” Swift wrote.
“I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to but have never owned until now.”
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