Ayushmann Khurrana Fronts Mangrove Regeneration Campaign in India

By Pune Media On Jul 29, 2025

This year, World Mangrove Day marked its 10th anniversary, and Signature Packaged Drinking Water commemorated the occasion with the launch of a 360 campaign featuring brand ambassador Ayushmann Khurrana.

YouTube

At the center of the campaign is a film titled The Mangroves Regeneration Pledge, which pays tribute to India’s coastal ecosystems and the communities working to protect them. Narrated by Khurrana and driven by immersive visuals, the film highlights the challenges of climate change, grassroots conservation, and ecological resilience.

“The Mangrove Regeneration Project in Odisha is a powerful expression of what we stand for – community driven action, ongoing commitment, and meaningful environmental progress,” said Varun Koorichh, Vice President and Portfolio Head at Marketing, Diageo India.

“With our proposition One With Nature, we are celebrating the quiet strength of ecosystems like mangroves and the people working every day to protect them.

“At Signature Packaged Drinking Water, we stand for conscious living and that is something we have communicated across campaigns and various activations like the Mangroves Regeneration Project or even the Ziro Festival of Music. This initiative will create lasting value for both people and the planet – inspiring our audiences and supporting us to care for nature, in nature.”

The campaign focuses on Signature Packaged Drinking Water’s Mangrove Regeneration Project in Odisha—a three-year, community-led initiative along the state’s eastern coast. The project is restoring over 62 acres of degraded land, planting more than 30,000 mangrove saplings, and supporting five coastal villages in long-term conservation.

Known to absorb up to four times more carbon dioxide than rainforests, mangroves are essential to fighting climate change and preserving biodiversity.

“What drew me to this campaign was how rooted it is in real, tangible action,” said Ayushmann Khurrana, brand ambassador, Signature Packaged Drinking Water.

“This isn’t just a film – it’s a tribute. Choosing mangroves as the heart of this initiative is powerful because they’re quiet warriors – protecting coastlines, restoring biodiversity, and fighting climate change every single day. Signature Packaged Drinking Water’s vision isn’t just about creating awareness but about taking active measures in caring for nature.

“I hope this campaign inspires others the way it inspired me, and I would urge everyone extend their support by signing the pledge and joining us in this journey.”

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