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Bad Bunny’s Calvin Klein campaign has everyone sweating

Bad Bunny stuns in new Calvin Klein campaign

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

Global superstar Bad Bunny’s latest collaboration is with Calvin Klein.

The Grammy Award-winning Latin and Reggaeton musician is styled in the brand’s new Icon Cotton Stretch underwear, and the photo shoot is already setting the internet ablaze.

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny in the press release. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”

GQ interviewed the superstar about the campiagn. 

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

The Puerto Rican legend opened up about this diet and fitness leading into shooting the campaign. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he told GQ.

“I was eating super clean and training as much as possible.”

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

We can tell!

He also spoke about his latest album.

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

“The easiest and most impactful way for me to put my signature on any project is always through music,” he said.

“I truly believe that the best way to make an impact is by being genuine, authentic, and the best version of yourself—that’s exactly what my latest album is all about.”

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

He’s song “DtMF” is viral on TikTok right now.

He’s happy to highlight his Puerto Rican culture.

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

The vocal LGBTQ+ ally and advocate recently performed at the SNL50 television event. “I just stuck with what we’ve been highlighting since the beginning of the year: my culture [and] Puerto Rican music,” he said of the event. “It felt like the perfect stage to introduce Los Sobrinos to the world and highlight Puerto Rican talent.”

After the shoot, he only had food on his mind. 

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

“All I could think about once we wrapped the campaign was eating everything on the menu at Lala,” he said.

“But what I was craving the most were the Manchego croquetas and the crispy tuna rice.”

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

Taste!

Fans are practically foaming at the mouth over the photoshoot!

\u200bBad Bunny in Calvin Klein

Bad Bunny in Calvin Klein

Courtesy of Calvin Klein/Mario Sorrenti

And for good reason! Thank you Calvin Klein and Bad Bunny!



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