Bajaj Pulsar’s new ad rides to lead the youth with originality, ETBrandEquity

A still from an adBajaj Auto, the two-wheeler and three-wheeler company in the world, has launched its latest campaign for Pulsar with a bold message for India’s youth: Duniya Dekhti Hai. Tu Dikha.

In a world chasing synthetic highs — reels, simulations, virtual thrills — Pulsar reignites the raw, unfiltered joy of real performance and real power. With every ride, it reminds riders what it feels like to achieve something genuinely thrilling — not virtually viewed, but physically conquered.

The campaign urges viewers to break out of the spectator mindset – to put down their phones and pick up their imaginations. Because for this generation, the ease of consumption is a trap. It’s in the discomfort of creation that they come alive. Whether it’s content, ideas or identity, what it boils down to is that it’s new and unapologetically theirs.

The film’s powerful imagery is supported by a compelling story: Pulsarmaniacs do not merely follow trends, they create them. Equipped with unparalleled power and precise performance, the Pulsar becomes more than a machine – it is a declaration; a call to action to join forces with those willing to take a stand, get noticed and assert themselves.

Speaking on the occasion, Sumeet Narang, president, marketing, Bajaj Auto , said, “With ‘Duniya Dekhti Hai. Tu Dikha,’ we’re speaking to a generation that’s tired of borrowed experiences and filtered realities. Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand. This campaign is a tribute to that spirit — bold, original, and fiercely authentic.”

At a time when blending in is easy and standing out takes guts, Pulsar refuses to settle for the ordinary. It stands against passivity, conformity and being just another face in the crowd. It champions those who lead with originality, who create instead of copy and who ride not just to move but to make a mark. Because, Duniya Dekhti Hai. Tu Dikha.

Watch the video here:

• Published On Aug 2, 2025 at 03:00 PM IST

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