Beardo partners with Qoruz to elevate influencer marketing with AI-tech, ET BrandEquity

RepresentationalQoruz, an Influencer Marketing Tech Platform, has announced a new partnership with Beardo, a men’s grooming brand, to bring data-driven precision to its influencer marketing strategies. By leveraging Qoruz’s AI-powered insights and analytics, Beardo aims to optimise its creator collaborations, enhance brand storytelling, and drive higher audience engagement.

Through this collaboration, Beardo will gain access to real-time creator insights, competitive benchmarking, and comprehensive campaign reporting, enabling more effective campaign planning and execution. Qoruz’s expertise in influencer intelligence will empower Beardo to scale its influencer marketing efforts with greater accuracy and impact, the platform stated in a press release.

“Beardo leverages influencer marketing to build a strong brand narrative. Our partnership with Qoruz integrates data-driven insights into brand planning and creator selection. This will optimize influencer identification, performance measurement, and real-time marketing strategy refinement. We anticipate a more strategic and results-oriented approach to influencer marketing,” said Sarthak Malani, manager – PR and community building, Beardo.

“We are excited to partner with Beardo and help them unlock the true potential of data-led influencer marketing. The grooming and personal care space is thriving in India’s digital ecosystem, and brands that harness actionable insights will lead the way. At Qoruz, our goal is to make influencer marketing measurable and strategic, and with Beardo, we are set to drive real impact. By integrating Qoruz’s intelligence-driven approach, Beardo can now refine its influencer strategy with deeper insights, ensuring meaningful engagement and measurable outcomes. This collaboration is about creating smarter, high-impact campaigns that resonate with audiences,” said Praanesh Bhuvaneswar, co-founder and chief executive officer, Qoruz.

With this partnership, Beardo reinforces its commitment to enhancing digital marketing efficiency while continuing to innovate in the men’s grooming space. Qoruz’s deep expertise in influencer intelligence will play a crucial role in helping Beardo build more impactful, data-driven, and scalable influencer collaborations, it added.

• Published On Feb 8, 2025 at 02:00 PM IST

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