Birla Opus Paints spreads the colors of happiness in new Holi ad, ET BrandEquity

A still from an ad Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched a new digital ad campaign this Holi – ‘Duniya Ko Rang Do!’. The new film is in line with the brand philosophy and emphasises how the magic of colors can bring happiness in everyone’s lives.

The ad film begins with a sequence of a colorful Holi morning in a housing society, filled with excitement and preparations. A group of children approaches the watchman in search of rope to hang the Holi Banner in the society. However, they’re shocked to discover his cabin in a dull and neglected state.

The kids come together to make a change and transform the watchman’s cabin. They paint the cabin with vibrant colors, turning the dull space into a canvas of joy, thereby renewing hope and happiness in the life of the watchman. The film ends with a heartfelt message – ‘This Holi, let’s spread colors of happiness in someone’s life’.

The communication has been conceptualised by Leo – India and will be advertised nationally across digital touchpoints like YouTube, Facebook, Instagram and LinkedIn.

Commenting on the film launch, Inderpreet Singh, head of marketing, Birla Opus Paints said, “We are thrilled to launch our new and engaging ad film around the festival of colors. Building on the success of our ‘Duniya Ko Rang Do’ campaign, this heartwarming film, aims to showcase how colors are transformative- more than just beautifying spaces, they transform lives. The campaign embodies our belief that colors transcend celebration; thereby adding smiles in the lives of people.”

Sachin Kamble, chief creative officer, Leo – India said, “Birla Opus Paints, a new entrant in the paint category, leveraged Holi to reinforce its ‘Duniya Ko Rang Do’ narrative. The film highlights how we often take people around us for granted, fading them into the background of our daily lives”.

“Using children as a catalyst, the story reminds us that Holi isn’t just about playing with colors but also about making a positive impact. By extending the joy to those around us, the campaign emphasises that Holi is for everyone”, he added.

Watch the video here:

• Published On Mar 12, 2025 at 05:20 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

• Get Realtime updates
• Save your favourite articles

Scan to download App