boAt IPO: Sebi Approves DRHP Of Parent Company Imagine Marketing | Business News

Last Updated:September 02, 2025, 13:42 IST

Sebi has approved the confidential DRHP of Imagine Marketing Ltd, the parent of boAt, marking a key step towards the boAt IPO.

Sebi approves confidential DRHP of boAt.

boAt IPO: The market regulator Sebi on Tuesday approved the confidential DRHP of Imagine Marketing Ltd, the parent company of audio and wearable brand boAt.

Earlier CNBC TV-18 reported that Shark Tank fame Aman Gupta-led boAt is planning to bring Rs 2000 crore IPO in FY25-26. This is the company’s second attempt to raise funds through the primary market. It tried to file the public issue in 2022 but cancelled the plan due to unfavorable market conditions.

The confidential filing route, introduced by SEBI in November 2022, allows companies to submit IPO documents privately. This approach helps protect sensitive business information from competitors, provides greater flexibility in timing the IPO, and shields firms from premature public scrutiny or potential legal challenges.

In FY24, boAt reported a 5% decline in revenue to Rs 3,285 crore, while losses were halved to Rs 70.8 crore. The company’s audio segment remained largely flat in the second half of the year but saw a boost in sales during the Diwali season after several muted quarters. Despite these challenges, boAt achieved positive EBITDA in FY24, reflecting an improvement in profitability.

boAt is an Indian company founded in 2016 that makes audio products like earphones, headphones, and speakers. It was founded by Aman Gupta. Over time, it has also started making smartwatches and other accessories. The brand became popular in India for offering affordable and reliable products, especially among young people, and sells both online and in stores.

Varun Yadav

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More

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