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Customers can save on the popular designer fragrance that gets ‘loads of compliments’
Amber O’Connor Money and Lifestyle reporter U35s
15:05, 30 May 2025
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreBoots has discounted a ‘gorgeous’ designer perfume(Image: Getty)
Boots has halved the price of an “irresistible” designer perfume that attracts “loads of compliments.” The beauty retailer has cut the cost of Emporio Armani Because It’s You Eau de Parfum 50ml from £82 to £41. The fragrance is described as a fruity floral scent, with vanilla, musk, and raspberry notes.
The “beautiful” scent has won over many reviewers, who have praised its lasting power. Yet, an unhappy reviewer criticised the perfume for this reason, suggesting the “extremely sweet scent” can “easily become overpowering.”
Beauty lovers searching for deals might prefer the Yves Saint Laurent Libre Eau de Parfum 30ml, which is on offer for £54 from £72 at LookFantastic. Or, Estée Lauder Youth Dew Eau de Parfum Spray 67ml, which is on offer for £19.95 from £60 at AllBeauty.
Alternatively, shoppers might like Chloé Eau de Parfum Intense for Women 30ml, which is on offer for £60 from £75 at Debenhams. Boots has also discounted the companion fragrance, Emporio Armani Stronger With You Intensely Mens Eau de Parfum 50ml to £57.60 from £72.
The product description for Emporio Armani Because It’s You Eau de Parfum 50ml states: “The perfume by Emporio Armani, Because It’s You is a happy, delicious and sparkling perfume for women: simply irresistible like a ripe raspberry in its perfect and most elegant naturalness when combined with neroli notes.”
Emporio Armani Because It’s You Eau de Parfum is on offer at Boots(Image: Boots)
The description continues: “This women’s fragrance is feminine, full, instinctive and passionate. It features the addictive and sophisticated rose absolute, which combines the notes of vanilla and musk, revealing a complex and incredibly deep sensuality.”
One pleased shopper said: “Every time I’ve worn this perfume people comment on how good I smell. I’ve had random people ask me in shops on aeroplanes etc. I don’t know about others but I know that this definitely suits me. I like the fruity floral smell as it touches my skin.”
A second reviewer wrote: “I work at the dentist practice and one of our patients came smelling divine. I asked which perfume he was wearing and he told me about Armani because of you. The same day I went to shop to smell the lady’s one and ordered straight away. Is absolutely beautiful smell and last long. I get loads of compliments too.”
Chloé Eau de Parfum Intense for Women is on offer at Debenhams (Image: Debenhams )
However, another shopper commented: “Didn’t think this had a very nice smell, it was too strong and sickly for me and smelled like a cheap perfume. I normally love Armani fragrances as well, quite disappointed.”
Someone else added: “These fragrances were very strong and overpowering, with a very chemical scent.” An unhappy response read: “On the plus side the smell is strong, and lasts a good while. However, the smell is not for me. I found it quite repulsive if I’m honest, and will avoid at all costs in future.”
A different response read: “This is an extremely sweet scent that is long lasting but it can easily become overpowering.” But another said: “The perfume smells gorgeous, its a fresh sweet vanilla smell which goes well in the day or evening and even party wear.”
Someone else praised: “My boyfriend bought me this for Christmas and it’s a lovely sweet scent which I found lasts all day! Not too overpowering neither which is great. Would definitely buy again once I’ve ran out!”
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