Brand Finance ranks Chanel as world’s most valuable apparel brand, Nike as the strongest

In 2025, a new name takes top spot in the ranking of the world’s most valuable apparel brands* compiled by international brand valuation consultancy Brand Finance. French luxury label Chanel in fact overtook Louis Vuitton at number one in the top 50 most valuable apparel brands. Chanel, whose style is now in the hands of Creative Director Matthieu Blazy, recorded a 40% increase in brand value compared to the previous year, and was valued at $37.9 billion (€34 billion).

Shutterstock

“Besides overtaking Louis Vuitton in terms of brand value, Chanel also leapfrogged global sporting giant Nike, whose brand value is now nearly €8 billion less than that of the iconic French label. This shift at the top underlines Chanel’s growing influence, as well as its highly competitive position in the world’s fashion scene,” said Bertrand Chovet, managing director France of Brand Finance.

The total aggregate value of the top 50 most valuable apparel brands in 2025 exceeded $366 billion, according to Brand Finance. Nine French groups contributed $135.6 billion to this total, a share of 37%. It was the highest individual value contribution by country among the top 50 apparel brands. Dior, in eighth place, increased its brand value by 13% to $17.3 billion, and Cartier rose to ninth place with a brand value of $15.7 billion, up 11%.

Brand Finance’s ranking of the top 10 most valuable and strongest apparel brands in 2025 – Brand Finance

Brand Finance has also drawn up a brand strength index (BSI), basing the calculation on several elements including among others marketing investments, equity value and commercial performance. In 2025, US sports apparel and equipment giant Nike topped the apparel brands table with a BSI of 94.7 out of 100. Brand Finance found that, in 2025, Nike was the second-strongest brand in the world, across all sectors and countries, behind China’s WeChat.

“Nike earns excellent scores across most brand strength metrics. Notably, Nike nets strong scores for price acceptance across several key markets, including France, Italy, Sweden, South Africa, and Malaysia, underscoring the brand’s ability to maintain strong value perception globally,” said Brand Finance. Levi’s and Dior came behind Nike in the top 50 ranking of the world’s strongest apparel brands in 2025.

*To arrive at this value, Brand Finance first evaluates brand strength by looking at the efficacy of a brand’s performance on intangible measures relative to its competitors. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources. Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. The value of the brands for ranking purposes is then calculated using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.

This article is an automatic translation.
Click here to read the original article.

Copyright © 2025 FashionNetwork.com All rights reserved.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}