Budweiser 0.0 redefines India’s music culture with its new campaign, ET BrandEquity

A still from an adBudweiser 0.0 has redefined India’s music culture with its latest campaign ‘yours to take’, a high-energy anthem that celebrates the fearless spirit of self-expression.

This is a heartfelt tribute to the fans who fuel the energy of live music experiences, placing them at the heart of the narrative, the brand stated in a press release.

This digital film breaks away from the traditional brand storytelling, shifting the spotlight from iconic performers to the raw, unfiltered energy of fans. It captures an immersive journey, from the intimate pre-show anticipation to the electrifying moment when individual spirits merge into a collective heartbeat, powered by a global anthem that captures the unbridled essence of Indian youth culture.

Vineet Sharma, vice president marketing and trade marketing, AB InBev India, said, “Live Music festival Culture has become a defining force for young India – a space where they seek premium, immersive experiences that reflect their individuality. ‘Yours to Take’ is an anthem for the youth, a global call to live boldly and celebrate the power of music and self-expression. With Budweiser 0.0, we’re elevating the festival experience, championing the fans who make these moments memorable.”

Watch the video here:

• Published On Mar 28, 2025 at 01:20 PM IST

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