Casio India’s Onam campaign honors family ties with time, ETBrandEquity

A still from the adThis Onam, Casio India, pioneer in timepieces, has unveiled a new campaign that redefines the essence of festive gifting. Rooted in the spirit of the season, the campaign beautifully positions a Casio watch as a symbol of enduring love, cherished memories and the time we share with those who matter most.

The campaign focuses on a model crafted in India for India, designed to reflect the tastes and sensibilities of Indian consumers while reinforcing Casio’s commitment to creating products that resonate with local markets.

The film tells the heartwarming story of a mother welcoming her daughter into the family during her first Onam, marking the moment with the gift of a Casio watch (Casio LTP-SN5YSR-5A). The gesture goes beyond tradition, reflecting every mother’s wish to share love, blessings, and a bond that stands the test of time.

Commenting on the campaign, Takuto Kimura, managing director, Casio India said, “Onam is one of the most cherished festivals in southern India, celebrating unity, joy, and the richness of shared traditions. With this campaign, we wanted to highlight how time, when thoughtfully gifted, becomes a powerful expression of love and connection. We are proud to introduce a model designed especially for India, reaffirming our commitment to creating timepieces that are not only functional but also deeply rooted in cultural and emotional significance.”

The creative concept and production of the campaign film have been carried by Film Your Film Studious. Directed by Gaurav Kumar, the film captures the festive spirit with authenticity and emotional depth, resonating strongly with the audience celebrating Onam while reflecting Casio’s timeless values.

Watch the video here:

• Published On Aug 22, 2025 at 11:40 AM IST

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