Marketing & Advertising Industry

Since its launch in 2001, Activa sales in India grew from 5 million in 2017 to an additional 5 million in just 7 years, including both 110cc and 125cc models. Honda Motorcycle and Scooter India (HMSI) announced a key milestone. The…

The wait is over! India’s Best Dancer Season 4 is set to premiere on Sony Entertainment Television, and the excitement is palpable. The channel recently shared a promo on Instagram, showcasing the electrifying chemistry between judge…

European football has long held a special place in the hearts of Indian fans. Legends from South America and across Europe—like Kylian Mbappé,…

In the first half of 2024, print advertising saw a 5% rise in ad space compared to the same period in 2023, marking a steady recovery for the traditional medium, as per the report published by TAM media. Honda Shine 100, with its widespread…

We missed this earlier: On September 13, the Ministry of Health and Family Welfare released a draft amendment for the anti-tobacco rules for over-the-top (OTT) platforms. These amended rules, called  Tobacco Products (Prohibition of…

As per the report, the education sector dominated with 19% of the ad space share in print media, followed by services with 15%.Print advertising space per publication has registered a 5% rise in the first half of 2024 compared to the same…

Apple’s much-anticipated iPhone 16 series has officially hit the Indian market, and the excitement is palpable. From Mumbai to Delhi, eager customers have been queuing outside Apple stores for hours, ready to be among the first to own the…

iPhone has a different fan base, and all for the right reasons. The extraordinary features, fantastic camera and high-quality security have made the iPhone take over the hearts of many. With its new model launching…

High-level CEO roundtable co-chaired by Piyush Goyal and Chirag…

Image by Georgia de Lotz via Unsplash As a business owner, you probably already know that social media has become an essential tool to reach new customers. According to the 2023 Social Media Marketing Industry Report, the majority of…