Marketing & Advertising Industry

Published September 19, 2024 E-commerce giant Amazon India has strengthened its logistics capabilities with the launch of three new fulfillment centres located in Delhi NCR, Guwahati, and Patna.⁠ Amazon India expands…

Revenues from India’s premium video-on-demand sector surged by 38% to generate $1.04 billion in the first half of this year, compared with $760 million in the first half of 2023. Local content, especially live sports, were the dominant…

N Chandrasekaran, Chairman, Tata GroupTata Electronics, Air India and Tata Digital, which are in the building-up phase, will gain in scale and turn…

One could also wonder if this new campaign pitch was because of the co-working space provider’s new parent. WeWork Inc. divested its 27% stake in its Indian unit and, as per an ET report from June 2024, “investors comprising the Enam group…

Mumbai-based Wondrlab, a marketing-technology agency, has acquired its second influencer marketing platform OPA. The company, which has raised $13 million from investors, said this is its sixth acquisition and second in the influencer…

Air India has selected  Oscar Travel Services, a wholly owned subsidiary of Oscar Holidays, to serve as its Passenger General  Sales Agent (GSA) in Malaysia.  As part of the partnership, Oscar Travel…

While Accenture has decided to shift its promotion cycle from December to July, the company may still continue to stick to the December cycle for a section of employees in India, sources aware of the development told FE. Further, there…

By Kebba AF Touray The Gambia’s Trade Minister, Babucarr Joof, has told the National Assembly that the only way to shield the country’s economy from external shocks is to promote and strengthen domestic…

Pfizer Inc has launched the company’s first ever dedicated commercial analytics centre in India called, the ‘Analytics Gateway’. The centre located in Mumbai represents a milestone in Pfizer’s international commercial strategy and is…

ArcelorMittal Nippon Steel India (AM/NS India) – a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steelmakers – announces the launch of Magnelis®, a globally recognised steel brand with unparalleled…