Centre urges States to use India Cine Hub portal to facilitate global film production locally

Union Minister of State for Information and Broadcasting L. Murugan. File. Photo: Sansad TV via ANI

The Information and Broadcasting Ministry on Tuesday (August 5, 2025) urged States to utilise the India Cine Hub portal to facilitate global film production locally and also presented a roadmap for promoting low-cost cinemas.

At a conference attended by State and Union Territory Information and Public Relations secretaries, Union Minister of State for Information and Broadcasting L. Murugan said the portal had been revamped into a unified single-window system, offering streamlined access to filmmaking permissions and services across the country.

“With GIS features and common forms, it supports ease of doing business and showcases India’s film-friendly policies under the leadership of Prime Minister Narendra Modi,” he said.

The Minister highlighted grassroots cinema initiatives aimed at empowering women and local communities through low-cost theatres. He said major global events such as WAVES 2025 and IFFI Goa attracted global talent, boosted India’s creative economy, promoted cultural diplomacy worldwide, and empowered creative minds of tomorrow.

He said the recently launched Indian Institute of Creative Technology would skill the youth in animation, gaming, music, and other creative fields.

I&B Secretary Sanjay Jaju emphasised the role of Centre-State collaboration in effective communication and media development. He highlighted the rise of digital creators, vernacular media, and the need to strengthen district-level information and public relations setups. He urged all States to integrate with the Press Sewa portal for smoother publication processes and flagged concerns over disjointed responsibilities in media departments across States.

Mr. Jaju stressed the need to expand beyond metros and support local talent, stating that initiatives like India Cine Hub were introduced to promote filmmaking and enable creators to monetise content.

A major focus area of the conference was sensitisation and onboarding of the officers concerned of the States and Union Territories on the Press Sewa portal. Another key highlight was the emphasis on the revamped India Cine Hub portal, which went live on June 28, 2024. Seven States and two Union Territories have already completed full integration, while 21 States and six Union Territories have been onboarded through a common application form.

The India Cine Hub portal supports GIS-based location mapping, crowdsourced content from industry professionals, and differentiated workflows for filming, non-filming, and incentives.

The conference also discussed identifying low screen density zones using GIS mapping, repurposing existing public infrastructure, streamlining licensing through single-window systems, and offering tax and land policy incentives to attract private investment in affordable cinema infrastructure.

Published – August 05, 2025 11:20 pm IST

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