Chanel & Moi – Les Ateliers Debuts In Shanghai

Yesterday, Plaza 66 in Shanghai unveiled its second Chanel & Moi – Les Ateliers in mainland China and seventh globally.

Spanning nearly 600sq m, the space creates a spatial synergy with the existing Chanel boutique within Plaza 66. It is also the third Les Ateliers worldwide to feature dedicated service areas for both watches and fine jewellery.

The first Chanel & Moi – Les Ateliers was inaugurated in Osaka, Japan, in 2021, followed by openings in Hong Kong, Tokyo, London, Seoul and Beijing. “Les Ateliers”, meaning “workshops” in French, stands distinctly apart from Chanel’s conventional retail formats such as its integrated flagship stores, boutiques and Salon Privé.

Designed as a dedicated space with a specialised service team, it caters exclusively to clients’ after-sales service needs for all fashion product categories, including care and repair for fashion pieces, alteration services for ready-to-wear and personalised maintenance services for watches and high jewellery, such as engraving, resizing and battery replacement.

Chanel & Moi – Les Ateliers epitomises the house’s commitment to take care of your piece; now and forever. Since its founding in 1910, Chanel has embodied exquisite French craftsmanship and a persistent artisan spirit. Over more than a century, it has continuously committed to maintaining and preserving its creations with expert skill, revitalising and safeguarding their unique charm. Chanel’s understanding of luxury centres on extending the lifespan of each creation through professional expertise, allowing its precious memories to be preserved and continued, accompanying clients as they embark on new stories, rather than encouraging frequent replacement.

Bruno Pavlovsky, President of Fashion at Chanel SAS, recently articulated his thinking to FashionNetwork.com during the brand’s show at Lake Como, revealing the strategic thinking behind this move: “All of Chanel’s products possess exceptional quality. Their exquisite craftsmanship and profound history are the cornerstones of creating top-tier luxury goods. Without decades of accumulated expertise like this, Chanel could not embody luxury as it does today.”

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