Chanel, One of Beauty’s Top Brands in 2024, Grew in Makeup

With its fragrance business flat, Chanel’s other beauty axes drove business, with makeup the main contributor to its slight uptick in estimated beauty revenues. Sales grew in all markets except the U.S., and Chanel’s performance in travel retail was solid, recovering in most regions but remaining slightly below 2019 levels in North Asia.

In the core fragrance category, Chance, Bleu de Chanel and Coco Mademoiselle all underperformed, impacting growth. New scents included Allure Homme Sport Superleggera, Comète Les Exclusifs, Gabrielle L’Eau and N°5 limited editions. Margot Robbie became the face of N°5.

In makeup, the face category was the main growth driver. Retail-wise, multibrand retailers and boutiques were the main growth contributor, and Chanel saw gains on its own e-commerce and boutiques. It opened 26 branded beauty outposts last year, including a new store in India as well as its first House of Beauty in Paris’ 16th arrondissement, the only location in the world where it offers its full beauty range and treatment offer under the same roof.

Seasoned beauty executive Simona Cattaneo was named president of Chanel Fragrance & Beauty. Based in Paris, she replaces Anne Kirby, who retired after 35 years. News of Kirby’s departure followed the exit of Virginie Viard, artistic director of fashion collections at Chanel, in June, and came amid global executive changes that saw a number of veteran executives depart after long careers at the house. U.S. arm Chanel Inc. named Emilie de Tramasure general manager of fragrance and beauty in September, succeeding Barbara Menarguez.

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