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With the second annual Agency Leaders Summit fast approaching, Conference News has spoken to speakers and panellists about their upcoming sessions, the importance of agency leaders coming together and the biggest challenges facing creative leaders today.
Launched in 2024, the CN Agency Leaders Summit offers an exclusive platform for agency founders, directors and leadership teams to come together and discuss market shifts, nurture sustainable growth, and build resilient creative businesses.
Returning this September, the event aims is built for senior members of the agency community, discussing pertinent strategy-focused challenges to support their organisation. Through a balance of content sessions and networking opportunities, this summit supports agency leaders to strive towards best practice across the sector. Find out more about the summit here.
The summit is taking place on 11-12 September at East Sussex National Resort.
In this interview, we speak to Charlotte Gentry, founder and CEO at Pure Communications. Gentry will be speaking on a panel session on day one called: ‘Deals, Data & Destiny: The State of M&A in the World of Agencies’., which will discuss what’s behnd the surge of agency mergers, before moving into a fireside chat where delegates will hear from leaders who’ve navigated recent mergers, from cultural integration to client transition and leadership realignment.
What can attendees expect from your session and why do you think this conversation needs to happen now?
Insights as to what it feels like to go through an M&A experience, what I learnt and what I wish I had known at the beginning. There is a lot of M&A in the sector right now so quite a few people will want to have information about the process.
What’s one insight or challenge from your own experience that has shaped your approach to this topic?
The length of time to go through a process and finding the right people to support you on the journey.
Why do you believe this subject is important for agency leaders navigating today’s business landscape?
Because most business owners want to consider what they need to do to exit at some point in their career.
What type of leader or agency will benefit most from attending your session?
Anyone who has owned an agency for over 10 years and who has grown their business to strong level and is looking for the next pathway for the business.
In your journey through the events industry, what’s one leadership lesson that’s stuck with you along the way?
To take time before you respond to adverse situations and to invest in your people, without them you don’t have a business.
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