China Literature Limited Forms Strategic Partnership with Japan’s CCC Group

China Literature Limited collaborates with Japan’s cultural industry chain to launch IP co-creation

On May 7, China Literature Limited and Japanese cultural enterprise CCC Group reached a strategic partnership at the Tsutaya Bookstore shared space in Osaka, marking the beginning of in-depth cooperation in IP co-creation and innovative operations.

As the first initiative under this partnership, China Literature Limited’s overseas platform WebNovel will collaborate with CCC Group to launch the “Novel Formula” writing contest in Japan. The project will bring together top-tier cultural industry resources, including Japan’s vocational education giant Jikei Group COM, the Japan Animation & Film Culture Association, and the pioneering anime production company Ishimori Productions, to establish an IP co-creation ecosystem spanning creative incubation, IP development, and offline operations.

Additionally, China Literature Limited and CCC Group’s cultural landmark Tsutaya Bookstore will jointly create an IP-centric immersive cultural experience space. By integrating Tsutaya’s scene-based operations with China Literature Limited’s digital content ecosystem, the partnership aims to deeply embed IPs into the cultural lives of Japanese youth. China Literature Limited will soon open its first limited-time pop-up store in Japan with Tsutaya Bookstore, promoting hit IPs such as The King’s Avatar, Lord of the Mysteries, The Outcast, and Fox Spirit Matchmaker through offline exhibitions, interactive experiences, and derivative merchandise.

As a leading example of China’s “new trio” of cultural exports—alongside dramas and games—online literature has evolved from content and model exports to a new stage of “global IP co-creation.” China Literature Limited, a pioneer in this new model, is accelerating the globalization of its “book-comic-film-merchandise” industrial chain. Whether in China, Japan, or global markets, IP has become a defining cultural touchstone for younger generations. Driving IP integration into youth culture through industrial chain expansion is emerging as a new paradigm for cultural exports.

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