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“MORE NICHE” EXPERIENCES
The Singapore Film Society has also seen a 10 to 15 per cent rise in footfall for its programmes through collaborations with local movie theatres, including The Projector and Shaw Theatres.
The non-profit is the country’s largest organiser of film festivals, holding events like the Singapore Chinese Film Festival and European Union Film Festival.
Its vice-chair and programming director Eternality Tan said it is holding twice the number of screenings compared with pre-COVID days, in order to keep people invested in its programmes and visit the cinema more often.
Mr Tan said its aim has always been to show “more commercial” films alongside so-called independent art-house films, such as movies about climate change or marginalised communities.
“We have brought in films like Lunana: A Yak in the Classroom … (these are) Bhutanese films that you would not see in the cinemas here. It’s these kinds of more niche experiences that we try to offer,” he said.
He added that it is about providing in-person experiences, like director Q&As, to enrich moviegoers.
“There could be little gems here and there, out there, that just somehow no one has (and are) not on anyone’s radar,” he noted.
“If we are able to do it on the big screen and we promote it in a strategic way, then I’m sure audiences would want to come in and watch the film.”
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