Original Coverage & Source Attribution: cosmicbook.news
Clayface is one and done.
Variety, running down what James Gunn’s DC Studios exit means for his projects, writes that Clayface was always planned as a standalone villain movie with no Batman connections, and that the character is not expected to show up in another DC film.
The same rundown is why Lanterns Season 2 looks canceled.
Variety also calls the movie, which stars Tom Rhys Harries, a “low-budget success.” Not yet, it isn’t.
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Still Short Of Break-Even In Week Three
Three weekends into release, Clayface sits at $109 million worldwide.
The reported budget is a net $44 million. Marketing is not part of that number, and theaters keep a cut of every ticket, so the break-even line sits around $110 million.
Clayface should cross it any day now. Crossing it means the movie stops losing money. It does not make it a hit.
Our insiders set Skydance’s bar before the movie ever opened: “Clayface better deliver.”
Per those sources, merely recouping the production and marketing money counts as a failure. The studio expects profit.
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Ellison Seems To Agree
When the movie opened at No. 1, the chatter was about Mr. Freeze and Poison Ivy getting the same treatment next. Now Variety is writing the character off entirely.
As we said during the second weekend, even $150 million is not a good number for a movie carrying the DC brand. A finish in that range would still mean few fans bought a ticket.
Overseas audiences said the same thing, giving Clayface the identical 43% foreign share as Superman and Supergirl.
And a week before the exit announcement, our Skydance insider grouped the movie with Gunn’s problems inside the company: “Flopface underperforms.”
Gunn and Safran were out at DC Studios 17 days after Clayface opened.
Variety sees a success. Seems David Ellison saw the same numbers we did.
Will Harrigan writes about comics, movies, and pop culture for Cosmic Book News. He is a comic book and film enthusiast, with a particular interest in cosmic comics.
