Daewoo and MIL Form Strategic Alliance to Enter India’s Lubricants Segment | Auto News

Auto News

Daewoo re-enter Indian market with their wide range of premium lubricant products to cater for different road conditions and needs in collaboration with Mangali Industries Limited.

Daewoo lubricant stakeholders launch their line of products

New Delhi: Daewoo has returned to the Indian market, this time with its entry into the lubricant sector of the automotive world. Known for its engineering mastery, Daewoo Lubricants is now available in India through a strategic licensing collaboration with Mangali Industries Limited, a name that has been trusted by many in India for its manufacturing landscape.

Daewoo Lubricants made its formal debut in the Indian automotive industry by introducing its high-end line of high-performance lubricants. These are intended for a broad range of vehicles, including passenger cars, two-wheelers, commercial vehicles, and agricultural equipment as well. 

Daewoo returns to the Indian market

Daewoo Lubricants Representatives

For a long Daewoo has been known for its engineering excellence and innovation. Daewoo is recognised for making reliable, durable, easy-to-use products and has been known for delivering quality to the maximum people. Daewoo Lubricants’ introduction establishes a new standard in the Indian lubricant industry by providing premium quality that is suited to Indian driving conditions. They are partnered with MIL (Mangali Industries Limited), who are known for being a global manufacturer of premium-quality petroleum and chemical products, renowned for reliability and excellence.

During the unveiling of Daewoo Lubricants, Mr. Vineet Singh, Director Strategy & Growth, Daewoo, mentioned, “Daewoo has always stood for innovation, trust, and performance. Through this powerful alliance between Daewoo and Mangali Industries Ltd., we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long-term journey dedicated to empowering the Indian automotive industry.”

In a market that is already competitive and has big names like IOCL and Gulf Oil in the portfolio, Daewoo has a big market share that it can cover. Pankaj Mittal, sales Country head, Daewoo Lubricant, feels there is a huge market that is still that is available for the brand. Mittal said, “We want to deliver a premium product at a moderate price. It is the technology that Daewoo Lubricant is delivering which sets our line of products apart.” 

Daewoo have launched their premium range of lubricants to cater for the different needs of the consumers and vast driving conditions. They are looking to launch their products pan-India, with metros being the first target before moving to second-tier cities. 

Mr. Sang-hwan Oh, DGM, POSCO Korea, expressed his excitement about the launch and highlighted Daewoo’s commitment to quality and customer satisfaction, making sure that each product satisfies exacting international standards while accommodating changing local market preferences.

Roheen Ghosh

Roheen is an enthusiast for all things sports and motoring. He regularly follows football and cricket and immerses himself in the tactical intricacies of the game and keeps his eye on the automotive industry’s development.

Read More

Next Article

Follow us on social media

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}