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Dashiki Festival 2025: When culture, sports, andbranduniteinthenameofsharedvalues – MyJoyOnline
From July 1 to 5, Accra hosted the Dashiki Festival 2025, a landmark cultural event that brought together tribes, athletes, artists, and brands that are genuinely involved in the life of the community. One of the mainpartners of the festival was 1xBet, which supportedkey activities, inspired thousands of participants, andleft a lasting impression not only in memories but alsoin deeds.
Festival results: five days of energy and unity
The festival featured three large-scale stages, eachsupported by 1xBet:
City cleanup — on the first day, volunteers, localresidents, and the 1xBet team took to the streets toclean up the area ahead of the festivities. It sent a powerful message: cleanliness starts with us.
Dashiki Football Gala tournament (July 2–4) — threedays of thrilling matches at La Wireless School Park stadium. 1xBet not only acted as a partner but alsohosted a vibrant branded zone filled with contests, games, prize draws, and, of course, gifts. Duringbreaks and before matches, brand promotersentertained the crowd with everything: from Wheel ofFortune to mini-football accuracy contests. The audience joined in with enthusiasm, and the 1xBet zone became the true epicenter of fun.
Final day and Rep Your Tribe parade (July 5) — a morning procession from the Trade Fair toindependence square and back to Labadi Wireless Park gathered thousands of participants dressed intraditional attire representing their tribes. The 1xBet team walked the entire route alongside the crowd andhosted the final celebration point, offering activities, gifts, and a performance on the main stage.
“We don’t just sponsor — we are present, we getinvolved, we share emotions with people. For us, it’smore than a simple festival. It is about reputation, trust, and values. Dashiki is the ideal platform forsupporting culture and sports,” said representativesof the 1xBet brand.
Awards and recognition
On July 4, the stadium hosted an award ceremony forthe winners of the football tournament. A representative of 1xBet presented:
The winning team received individual merchandisesets and a professional training kit (balls, a pump, a net, gloves, and cones).
The tournament’s top scorer, Daniel Amponsah, got a special prize from 1xBet: a fitness watch, a brandedcap, a T-shirt, and a football.
“Football is part of our DNA. We support youngplayers and believe in the power of sports as a tool forgrowth and unity.”
Interview with MJ The Comedian: “1xBet hastaken the festival to a whole new level”
MJ The Comedian — actor, showman, and founder ofthe Dashiki Festival — shared his thoughts on theevent and the role of its partners:
— What are your impressions of the 2025 festival?
It was magical. Honestly, I feel a bit awkward whenpeople thank me for the Dashiki Festival. After all, itwas conceived for them. Thousands of people came — this is the result of many years of effort. We aregrateful to the participants, volunteers, and the teamthat worked tirelessly to make it happen.
— What challenges did you face?
We cleaned the streets, ran a football tournament, andorganized the parade — all of it took energy. Even onthe final day, it rained, and I was worried. But peoplestill came — and that showed they could feel thesincerity behind it all.
— What role did 1xBet play?
A huge one. I honestly feel like we became one family. This partnership was perfect. 1xBet gave us theresources and the confidence to bring even the mostambitious ideas to life. They weren’t just sponsors — they were with us from day one to the last. Support forfootball, gifts, and engagement — all were done in a truly remarkable way.
— What does the slogan Rep Your Tribe mean toyou?
It’s about identity. You can be from any tribe and beproud of that. Dashiki became a space where you canshow who you are, without judgment, withoutinequality. Everyone belongs here. And 1xBet helpedmake that space possible.
— What can we expect in 2026?
The tenth anniversary festival. We are alreadypreparing surprises. Don’t be shocked if Shatta Waleappears on stage. Believe us — Dashiki will be theevent of the year.
1xBet: a partner that was everywhere
— The brand took part in all key stages of the festival
— Organized brand zones with activities and gifts
— Held prize draws and contests that attractedhundreds of participants
— Presented awards to the winners of the footballtournament
— Performed on the main stage, highlighting itsposition and contribution
— Gave away more than 300 gifts to participants andguests
Conclusion
Dashiki Festival 2025 is more than an event. It is anexperience, an emotion, and an example of how a brand can be an informal but sincere participant in thelife of the community.
1xBet is proud to be part of this story and has begunpreparing for the anniversary festival in 2026.
Follow Dashiki Festival and 1xBet on social media — together we can create much more than just a celebration. We can build a movement. Rep Your Tribe— together with us.
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