Decathlon aims to double India sourcing to $3 billion by 2030

French sportswear retailer Decathlon plans to increase its sourcing from India to $3 billion by 2030, raising the country’s share from 8% to 15% of its global procurement. The expansion focuses on footwear, technical textiles and fitness equipment.

Decathlon aims to boost India sourcing share to 15%. – Reuters

Decathlon, the French sportswear and sporting goods giant known for its affordable performance gear, plans to double the value of goods it sources from India to $3 billion by 2030. The company, which operates more than 1,800 stores across 79 countries, announced the move on July 29, 2025.

India currently accounts for approximately 8% of Decathlon’s global sourcing volume. By the end of the decade, the company aims to raise that figure to 15%, driven by category-level growth in high-potential segments such as footwear, fitness equipment and technical textiles.

A sourcing partner in India for more than 25 years, Decathlon operates a production ecosystem in the country that includes 113 manufacturing sites, seven production offices and 83 suppliers. Over 70% of products sold in India are currently manufactured locally. The company now aims to increase that share to 90% by 2030.

The expansion is expected to generate more than 300,000 direct and indirect jobs across India’s manufacturing value chain. Decathlon also plans to expand its retail footprint to more than 90 cities across the country.

India remains central to Decathlon’s broader “Make in India” strategy. The push supports supply chain resilience, reduces dependence on imports, and aligns with regional growth in fitness and active lifestyle demand.

With India’s sports goods market projected to grow rapidly from 2020 through 2027, the country offers fertile ground for expansion. Decathlon aims to leverage India’s manufacturing capabilities to support both domestic retail operations and global exports.

FashionNetwork.com with Reuters

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