Deepika Padukone and Ranveer Singh brings everyday moments to life in JioMart’s new ad, ET BrandEquity

Highlights

• JioMart, India’s online grocery platform, has launched its latest brand campaign titled ‘Time aur Paise Dono Bachaye,’ featuring Bollywood stars Deepika Padukone and Ranveer Singh.
• The campaign showcases relatable grocery dilemmas through four humorous films, emphasizing how JioMart helps families save both time and money.
• JioMart’s new campaign sets a creative benchmark in India’s quick commerce space, redefining grocery shopping as an effortless and economical experience.

A still from an adJioMart, India’s online grocery platform, has launched its latest brand campaign, “Time aur Paise Dono Bachaye,” featuring Bollywood’s power couple, Deepika Padukone and Ranveer Singh.

The campaign leans into a compelling consumer insight: today’s Indian households no longer want to choose between saving time or money — they want both.

The campaign brings to life this core proposition through a series of four witty, slice-of-life films featuring Padukone and Singh. Each narrative draws inspiration from everyday grocery dilemmas—from last-minute kitchen emergencies and instant cravings to monthly restocks—turning these relatable moments into charming, humorous stories.

The films highlight how JioMart becomes the smart, stress-free choice, helping families save both time and money, without fuss.
By blending star power, everyday realism and a sharply defined consumer truth, JioMart’s new campaign redefines what grocery shopping can feel like: effortless, economical, and emotionally resonant.

With this campaign, the brand sets a fresh creative benchmark for India’s growing quick commerce space—proving that saving time and money isn’t a trade-off, but a right, the press note stated.

Watch the video here:

• Published On May 14, 2025 at 03:00 PM IST

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