Delhi HC declares Peter England as a well-known trademark, Marketing & Advertising News, ET BrandEquity

The Delhi High Court, while recognising the century-old legacy of the brand “PETER ENGLAND” has declared it as a well-known trademark.

Court while declaring the trademark “PETER ENGLAND” as well-known, has taken note of various factors such as large sales turnover, approximately INR 1289 Crores for the year 2023-2024, 380 outlets of “PETER ENGLAND” in more than 180 cities across the country, numerous trade mark registrations for over two decades, various awards and recognitions, brand endorsement by celebrities such as Ayushman Khurrana, players of Chennai Super Kings Cricket Team, etc, extensive advertisement and promotion.

The court has also held that it is apparent that the trademark “PETER ENGLAND” has become the single source identifier of Aditya Birla Fashion and Retail Limitedand the immense knowledge and recognition of the trademark “PETER ENGLAND”, in the relevant section of consumers on account of extensive advertisement and promotion of the said trade mark, is evident.

Peter Englandwas represented by Ankur Sangal, Partner, Khaitan & Co. along with his team comprising Ankit Arvind, Principal Associate and Shashwat Rakshit, Senior Associate.

• Published On Feb 10, 2025 at 10:51 AM IST

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