DPIIT Partners with TICE to Boost Startup Visibility and Media Outreach Across India

·  DPIIT signs MoU with TICE to empower 1.8+ lakh startups

·  Offers free and low-cost media, branding & video services

·  Programs like EGC, Shepreneur Shakti, Startup Bharat to amplify regional founders

Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a Memorandum of Understanding (MoU) with Clockwork Media Pvt. Ltd., the holding company of TICE News, with a focus on greatly increasing media exposure and branding assistance for more than 1.8 lakh DPIIT?approved startups particularly startups based in Tier-2 and Tier-3 cities.

The MoU was signed in New Delhi by Manoj Singh, Founder and Editor of TICE News, and Sumeet Jaranghal, Director at Startup India. The partnership fills a long-standing gap in early-stage startup visibility through cost-effective and far-reaching outreach solutions.

Also Read- DPIIT Opens Applications for National Startup Awards 2025

The Tribune

Important Initiatives Under the DPIIT–TICE Partnership:

– Entrepreneur Generated Content (EGC): Enables startups to create and share their own interviews, blogs, and video stories.

– Incredible Incubators of India: Shines a light on incubators for startups by sectors and region.

– Shepreneur Shakti: Focuses on women-driven businesses.

– Aavishkari Entrepreneur Series: Highlights startups in DeepTech, CleanTech, AI, and manufacturing.

– Startup Club of India: Engages policymakers, industry, and ecosystem players through policy discourse and events.

Goals & Impact

TICE News will provide free coverage and value-for-money PR, branding, and video production services to startups that usually do not have these facilities. The effort aims to tell more founder stories, enhance investor connectivity, and enhance national and regional policy engagement.

TICE has also introduced a Hindi-language vertical “Startup Bharat” to extend its reach among vernacular-language startups. Cooperation with state governments, incubators, and events will further enhance entrepreneurial stories across India.

This strategic partnership is poised to democratize visibility in India’s startup landscape enabling early-stage and small-town founders to be heard, seen, and funded.

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