EA Sports FC: A New Look For The Old FIFA Franchise
EA FC logo
It’s a new day for EA’s world football community.
On Thursday, the publisher/developer unveiled its new brand EA Sports FC via embargoed news release to multiple publications, dropping the FIFA license it had carried since 1993 when the series first appeared on the Sega Genesis.
Despite EA moving on from the FIFA license, EA Sports FC will maintain licensing agreements with many of the most popular soccer leagues worldwide, such as the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, and others.
EA is staying true to its connection to the triangle shape, its meaning within the world of soccer and other symbolic principles associated with game development and the logo in general.
In an article on Medium, there is a deeper explanation of the triangle-focused branding.
The following is an excerpt from the Medium article:
“The shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.”
Some fans have already begun speculating on potential graphical upgrades, though nothing has been officially revealed.
EA plans to show off the new branding in over 100 matches across those high-profile leagues. In an effort to show fans that the new title will still carry the same heavy-hitting licensing power as it did when it was known as FIFA, EA released some details about licensed players, clubs and leagues.
According to EA’s release, the newly branded title will sport more than 19,000 fully licensed players (male and female), 700 teams, 30 leagues, and will have the support of more than 300 global football partners to further drive home authenticity and immersion.
In additional information provided to us, the new EA FC website has gone live which allows fans to sign up and learn more information about the next game as it becomes available.
As we move closer to the game’s release in late summer, fans will get a closer, more official look at the new face of EA soccer. More announcements, including cover athletes, logo styles, and more, are still to come.
Update: This article was updated on April 6 at 12:30 pm ET with newly provided information from EA.
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