The Armani Diamonds for Him Eau de Toilette 75ml has been reduced by 50% in an early Christmas sale, and it makes for a ‘perfect gift’
Jada Jones Content Commercialisation Editor and Nina Crighton
10:00, 29 Oct 2025
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreArmani Diamonds for Him has notes of Italian bergamot, Szechuan pepper, and amber(Image: LookFantastic)
LookFantastic is currently offering a whopping 50% off on a popular designer fragrance, making it the perfect Christmas gift. The Armani Diamonds for Him Eau de Toilette 75ml has been slashed from its usual £70 price tag down to just £35 for a limited time.
Armani Diamonds boasts top notes of Italian bergamot and guaiac wood, a heart of Szechuan pepper, cedar, and vetiver, and base notes of amber and cocoa bean. This iconic fragrance was originally launched back in 2008 by master perfumer Jacques Cavallier Belletrud.
The renowned perfumer is also behind countless Bvlgari classics including Aqva homme/man Eau de Toilette, priced at £114.56 on Amazon, as well as the more recent Fenty Eau de Parfum Fragrance 75ml, retailing at £115 on Boots.
On Armani’s website, the Diamonds for Him Eau de Toilette 75ml has an impressive 4.6/5 star rating with 40 customer reviews.
One shopper named Stephanie said: “Great. What’s not to love, bought to start my Christmas shopping and this is the perfect gift, especially on offer.”
Armani Diamonds
£70.00
£35.00
LookFantastic
Buy Now on LookFantastic
Another customer, Lynn, raved: “What a great price for 75ml! Smells amazing too, have put away for a Christmas pressie. Love the smell, would buy again.”
A third shopper chimed in: “Got this for an absolute bargain price and smells great!” While a fourth satisfied customer said: “Very nice long lasting men’s fragrance, totally recommend it, Armani never disappoints.”
However, one customer wasn’t impressed with the price given how quickly the fragrance fades, reports the Liverpool Echo. They commented: “I like its scent but I find it very expensive in terms of its longevity as I know it is eau de toilette but still it should stay for a while. It’s scent vanishes.”
Shoppers might want to explore a cologne alternative, such as Jo Malone London’s Cypress and Grapevine Cologne Intense, priced from £116 for 50ml, which remains a beloved Christmas present year after year.
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