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Edenred India appoints Kumar Vikrant as the new business head

Edenred India, a subsidiary of the French multinational Edenred, has announced the appointment of Kumar Vikrant as new business head to drive performance and oversee the next phase of expansion for the brand.

Talking about the appointment, Mayank Chawla, COO, Edenred India, said, “Vikrant’s experience in varied sectors including his ability to drive performance, build teams and navigate the evolving industry landscape will be valuable to Edenred and together we endeavour to strengthen our position in the market. As we continue to evolve and expand our services in the Indian market, Vikrant’s appointment reaffirms our commitment to providing the best-in-class solutions to our clients and partners. We are confident that under Vikrant’s leadership, Edenred India will achieve new milestones and further solidify its position as a market leader.”

Kumar Vikrant has over 27 years of experience across industries including advertising, automobile, media and entertainment, telecom and learning. Prior to joining Edenred India, he has worked with brands such as Lintas, Honda Cars, RPG (HMV), Reliance, the Tata Group, Coursera, and LinkedIn.

“Edenred has been a market leader and an integral part of the rewards and loyalty space in India for over two decades. With customer satisfaction and innovation at the core of all that we do, I am excited to be here and drive the next phase of growth at Edenred India and shape the rewards ecosystem in the country,” Kumar Vikrant added.

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