Enormous & Leo India Excel as Major Agency Winners, ZEEL Crowned Broadcaster of the Year, ET BrandEquity

ZEEL was named Broadcaster of the Year, with two Gold, one Silver, one Bronze, and one Merit, tallying 28 pointsDay two of the ABBY Awards at Goafest saw a distribution of accolades, with Enormous and Leo India receiving significant recognition in several specialist categories. The event highlights achievements in the advertising and media industries.

Enormous was named Digital Specialist Agency of the Year, securing one Gold, five Silver, one Bronze, and one Merit, accumulating 64 points. Leo India followed with two Silver, three Bronze, and one Merit, totalling 26 points. Other agencies acknowledged in the digital area included ^a t o m network, Mudra Max, Tilt Brand Solutions, Schbang, and Swiggy.

In the mobile category, Enormous also won Mobile Specialist Agency of the Year, earning one Silver, one Bronze, and one Merit for a total of 12 points. McCann Worldgroup India and VML India each received a Gold in this category, both achieving 8 points.

FCB India was the top performer in the Public Relations Specialist Agency of the Year category, with four Gold, three Silver, three Bronze, and two Merits, amassing 66 points. Leo India secured three Silver, four Bronze, and two Merits, for 38 points. Tribes Communications was also recognized with one Gold, two Silver, one Bronze, and one Merit, earning 26 points.

Y&H was awarded Design Specialist Agency of the Year, with three Silver, eight Bronze, and one Merit, totalling 52 points. Famous Innovations followed with four Silver and five Bronze, reaching 44 points. Open Strategy and Design received two Silver, four Bronze, and one Merit, earning 18 points.

For Technology Specialist Agency of the Year, Leo India and Mindshare were joint winners, both achieving 10 points. Leo India secured one Silver and two Merits, while Mindshare earned one Silver and one Bronze.

Leo India also claimed Direct Specialist Agency of the Year, with three Silver, five Bronze, and one Merit, accumulating 40 points. Famous Innovations was second with five Silver, totalling 30 points, and FCB India secured one Gold, one Silver, and one Bronze, for 26 points.

In the broadcasting sector, ZEEL was named Broadcaster of the Year, with two Gold, one Silver, one Bronze, and one Merit, tallying 28 points. Star India followed with one Gold, one Silver, and two Merits, reaching 18 points, and Viacom18 received two Silver and one Bronze, for 16 points.

• Published On May 22, 2025 at 10:44 PM IST

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