Original Coverage & Source Attribution: www.hollywoodreporter.com
Entertainment 360 has accelerated its drive into the creator economy by acquiring Brigade, the creative management firm focused on digital talent.
Terms of the deal were not disclosed, but the acquisition brings elite digital tastemakers, including Substack writers, podcasters and influencers, to the Los Angeles-based talent management company run by a collective of partners as it moves beyond traditional film and TV representation.
Brigade founder Max Stein will become a partner at Entertainment 360 and bring his team and clients with him to help the combined company tap a growing influencer universe and manage and monetize celebrity creators coveted by brand marketers.
“The ways audiences discover and engage with entertainment have changed, and so have the needs of the talent building careers today,” the Entertainment 360 partners said in a statement. “Max recognized this evolution early and he and his exceptional team have built a remarkable business representing exactly the kind of original, forward-thinking talent we have always sought to work with. Bringing Brigade into 360 expands what we can offer our clients and strengthens our ability to create extraordinary opportunities for artists across an increasingly diverse entertainment landscape.”
Entertainment 360 will look to Brigade to help sign digital talent fostered by Stein and others to brand deals and partnerships, and new business opportunities in publishing, podcasts and traditional media.
“I’ve always been drawn to people with a singular point of view, whose work and ambitions don’t fit neatly into one category,” said Stein in his own statement. “Our clients have built remarkable careers by following their own taste and instincts, and our job has been to help them turn those ideas into lasting businesses. Entertainment 360 shares that philosophy and brings an extraordinary depth of experience, relationships, and resources. Joining forces gives our clients access to many more opportunities, while allowing us to preserve the personal approach that has always defined Brigade.”
The Brigade acquisition comes as YouTube stars, podcasters and other digital creators increasingly rise to the fore in Hollywood and a fast-shifting entertainment ecosystem. Brigade’s clients include fashion writer Leandra Medine Cohen; Feed Me newsletter writer Emily Sundberg; Chris Black and Jason Stewart, How Long Gone podcast hosts; stylist Danielle Goldberg; Karley Sciortino, the I Want Your Sex writer and producer; TV personality Zanna Roberts Rassi; and After School newsletter founder Casey Lewis.
The acquisition follows Entertainment 360’s recent hires and expanding into lifestyle and digital business representation in an evolving entertainment industry.
