Epic Games & Luminate Partner to Track Fortnite Music Usage

Luminate has announced a new partnership with Epic Games that will see the entertainment data company begin tracking music usage from Fortnite’s Jam Tracks inside its Connect platform, marking a notable shift in how the music industry monitors fan engagement across gaming platforms.

Announced Wednesday (April 30), the agreement adds Fortnite Jam Tracks to Luminate’s growing “Interactive On-Demand” category, offering labels, managers, and rights holders deeper insight into how music is being experienced and consumed inside Epic Games’ massively popular title.

While the integration reflects growing industry interest in transmedia fan behaviour, particularly in the gaming space, Luminate has confirmed that Jam Tracks streaming data from Fortnite will not be counted toward Billboard charts.

The new feature builds on Luminate’s 2024 mid-year report, which found that tracks featured in Fortnite Festival announcements saw an average 8.7% lift in on-demand audio streams the day after being announced. The company’s 2024 year-end report also highlighted streaming gains for Snoop Dogg, Eminem, Ice Spice, and Juice WRLD, following their involvement in Fortnite Remix, a month-long music activation held in November 2024.

“Luminate is committed to serving the entire entertainment ecosystem with valuable data and insights,” said Luminate CEO Rob Jonas in a statement.

“In today’s increasingly transmedia landscape, where technology is blurring the lines of content and fan experiences across platforms, it’s more important than ever to understand engagement and audience trends in the gaming space and how they overlap with music consumption.”

“We’re witnessing the rise of interconnected experiences, and understanding how audiences interact with these across games, music, and other mediums is crucial. We’re delighted that our new partners at Epic Games understand this need, and we look forward to developing this partnership as the convergence of music and gaming evolves.”

Emily Levy, director of music, talent and influencer at Epic Games, said the partnership will help creators and artists better understand the impact of in-game music experiences.

“Music in Fortnite gives players an authentic way to experience iconic songs through self-expression, creation, discovery and play,” she said. “We look forward to continuing to work with the music industry to tap into unique and immersive ways to connect with new and existing fans.”

Interactive On-Demand streams from Fortnite’s Jam Tracks are currently not a Billboard chart-eligible metric.

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