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On April 14, 2025, Beijing EO Technology Co.,Ltd (hereinafter referred to as “EqualOcean”), officially signed a strategic cooperation agreement with the Câmara de Comércio de Desenvolvimento Internacional Brasil-China (CCDIBC).
Based on the principles of equality, mutual consent, and joint development, both parties will work together to support Chinese enterprises expanding into Brazil and promote deeper cooperation between China and Brazil in trade, investment, technology, and culture. This agreement marks a new stage in China-Brazil economic collaboration and provides strong support for Chinese companies pursuing global expansion.
Opportunities and Challenges for Chinese Companies in Brazil
With China’s sustained economic growth and advancing globalization strategy, more and more Chinese companies are targeting overseas markets. As Brazil’s largest export destination, import source, investment partner,and its first trade partner with over USD 100 billion in exports, China holds a vital role in Brazil’s economic landscape. In 2023, Brazil’s exports to China reached USD 105.75 billion, making China the first country to exceed USD 100 billion in annual exports from Brazil. This positions Brazil as a key destination for Chinese companies going global.
However, Brazil’s complex and diverse market presents numerous challenges. Regulatory frameworks, cultural differences, and competitive market dynamics often hinder market entry. Adapting quickly and achieving local operations remain urgent tasks for Chinese enterprises in Brazil.
A Strategic Alliance: EqualOcean and CCDIBC
Against this backdrop, EqualOcean and CCDIBC have formed a strategic partnership to offer comprehensive support for Chinese companies entering Brazil.
EqualOcean is a forward-looking think tank focused on China’s globalization. We provides global strategic consulting, overseas market research, and cross-border resource integration. As a new-type think tank, we provides guidance on global expansion strategies to relevant ministries, local governments, and mass organizations. Moreover, we maintain an extensive domestic and international cooperation network, conduct on-the-ground visits to dozens of countries, and have high-level connections in over 50 countries.
The China-Brazil Chamber for International Development (CCDIBC) was established in 2002 with the approval of the Brazilian Presidential Office. The current President, Luiz Inácio Lula da Silva, serves as the chamber’s Permanent Honorary Chairman. As an important bridge for economic and trade cooperation between China and Brazil, the chamber has established close ties with governments in all 26 Brazilian states, the federal district, and hundreds of municipal governments. It is well-positioned to assist enterprises in obtaining government approvals in Brazil and provides professional services in legal affairs, taxation, and market access，helping companies avoid losses due to unfamiliarity with the Brazilian market.
Through this partnership, the two parties will engage in deep cooperation across market research, resource matching, brand promotion, training and capacity building, and government relations to offer comprehensive services for Chinese companies going global in Brazil.
Key Highlights of the Cooperation: Comprehensive Support for Chinese Companies Entering Brazil
1. Market Research and Policy Analysis
EqualOcean will offer industry research, market analysis, and trend forecasting for Chinese companies entering Brazil, helping them gain a thorough understanding of the local market and opportunities. CCDIBC will provide the latest Brazilian policies, industry entry requirements, and investment prospects. Together, the two will co-publish the White Paper on Chinese Enterprises Entering Brazil, offering authoritative guidance for corporate strategy-making.
2. Resource Matching and Project Implementation
EqualOcean will leverage its global network to connect Chinese enterprises with investment opportunities and potential partners in Brazil. Drawing on its robust local resources, CCDIBC will support companies through the entire local establishment process，including registration, approvals, site selection, and government documentation. The two parties will also co-host China-Brazil enterprise matchmaking events to facilitate the implementation of concrete projects.
3. Brand Promotion and Influence Building
EqualOcean will use its media platforms (Chinese-English websites, social media, etc.) to support brand promotion for Chinese companies in the Brazilian market. CCDIBC will assist through its Portuguese-Chinese media channels and governmental relationships to enhance brand recognition and reputation. They will also jointly host a China-Brazil Brand Forum to highlight the innovation capabilities and brand value of Chinese enterprises.
4. Training and Capacity Building
EqualOcean will provide training on global strategy, cross-cultural management, and risk mitigation for companies going to Brazil. CCDIBC will deliver localized training focused on market operations, policy compliance, and business culture. The two parties will jointly develop a course series titled “Chinese Enterprises Going to Brazil” to improve the international capabilities of participating companies.
5. Government Relations and Policy Support
EqualOcean will help companies build relationships with Chinese government departments to obtain policy and resource support. CCDIBC will facilitate communication between Chinese enterprises and relevant Brazilian government bodies to expedite project approvals and policy optimization. In addition, the two will support Chinese local governments in establishing liaison offices (investment promotion offices) and organizing delegations in Brazil to strengthen cooperation between governments and enterprises in both countries.
This partnership will help Chinese companies overcome challenges such as market access, resource integration, brand promotion, and localized operations. It will also support Chinese government initiatives such as establishing liaison offices and organizing delegations in Brazil, thereby promoting bilateral policy alignment and project collaboration. A joint task force will be formed to hold regular meetings and ensure the effective implementation of cooperative efforts.
Looking Ahead
The signing of this strategic cooperation agreement officially marks the launch of EqualOcean and CCDIBC’s partnership to support Chinese companies entering Brazil. By leveraging their respective strengths, both parties will offer all-around support to help Chinese enterprises achieve sustainable development in the Brazilian market. This collaboration will also deepen bilateral cooperation in trade, investment, technology, and culture, injecting fresh momentum into China-Brazil economic relations.
In the future, EqualOcean and CCDIBC will continue to uphold the principle of “equality, mutual consent, and joint development,” explore new cooperation opportunities, and provide high-quality services to enterprises and governments in both countries，jointly writing a new chapter in China-Brazil cooperation.
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