EssenceMediacom India secures consolidated media mandate for Hero MotoCorp, ET BrandEquity

Following a competitive multi-agency pitch involving five of the country’s leading networks, EssenceMediacom has won the consolidated media mandate for Hero MotoCorp. This marks the first time Hero MotoCorp has entrusted its entire media business—encompassing Hero, VIDA (its electric mobility brand), and the Harley-Davidson Business Unit—to a single agency partner.

Under this new mandate, EssenceMediacom will spearhead the full-funnel media strategy, planning, and execution across both traditional and digital platforms for all of Hero MotoCorp’s brands. The scope of work includes developing an audience-first media strategy, providing competitive market intelligence, implementing through-the-funnel performance planning, delivering tech-enabled creative solutions, and creating unified dashboards for campaign automation. It also encompasses integrated content models and cross-functional collaboration frameworks.
As Hero MotoCorp accelerates its journey towards its vision, “Be the Future of Mobility,” EssenceMediacom will play a pivotal role in driving media and data innovation to support the company’s growth across its core, premium, and electric segments, thereby future-proofing the brand’s media investments in a rapidly evolving mobility landscape.

Navin Khemka, CEO of EssenceMediacom, South Asia, commented, “We’re thrilled to be working with Hero MotoCorp again and welcome them back to our family. Winning this consolidated mandate is more than just a pitch victory—it’s a transformative moment. This partnership unites three iconic brands – Hero, VIDA, and Harley-Davidson – each representing a unique aspect of India’s mobility narrative. We see this as an opportunity to accelerate their journey towards the future of mobility, and our focus will be on delivering unmatched value through a differentiated, audience-first strategy. By blending deep market intelligence with platform innovation, we aim to drive transformational outcomes across categories, regions, and consumer segments for Hero.”

• Published On May 12, 2025 at 04:03 PM IST

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