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Ethan Sonis has always had a passion for inspiring young people. That’s why it’s a major focus of his soccer training business, SAT Soccer, based in Miami. A former soccer pro, Sonis now works to help professional players from around the world improve their game.
Despite his youth — he’s 25 — he has the experience to do it. Sonis has been playing soccer since the age of 3. He was recruited by the top youth soccer program in the U.S. at the age of 15, played in Germany, and then joined the U.S. National Youth Team. But what would become a successful soccer-training business started as a side gig to fill his spare time. He also used his earnings to fund his college degree in sports management, which he completed while running the business.
Sonis explains: “As a professional soccer player, you usually train in the mornings and then you have a lot of downtime throughout the day.” Having inherited a strong work ethic from his parents, who immigrated from Argentina and put themselves through college, Sonis wasn’t content to sit around and do nothing during his downtime. “The biggest thing that they instilled in all of us was you need to work for whatever you want in life and put in the maximum effort.”
Determined to use his spare time productively, Sonis started working with a couple of kids, passing on tips he knew would help them improve their game. Demand grew fast, and SAT Soccer was officially launched in 2019.
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