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Prime Video has launched a pair of new films, ‘Every Emotion, It’s on Amazon Prime,’ featuring Manoj Bajpayee, and ‘Drama? Laughter? Thrill? It’s on Amazon Prime,’ featuring Samantha.
The campaign highlights the breadth of Prime Video’s catalogue and the emotional connections it fosters with audiences.
In the first film, a man played by Manoj Bajpayee sits on the sofa with his wife, humorously and enthusiastically explaining all the different kinds of comedy available on Amazon Prime to his wife and anyone who will listen.
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Created by MANJA, the campaign will roll out across digital, social, and outdoors.
“The beauty of entertainment today is that it mirrors our own complexity,” said Manoj Bajpayee.
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“One moment you’re craving a thriller that keeps you on the edge, the next you’re seeking the warmth of a heartfelt story. That’s what drew me to this campaign – it captures how we truly experience and consume entertainment in our lives,” he added.
The second film featuring Samantha shows her on the set playfully explaining the different emotions available on Amazon Prime.
“At Prime Video, we believe entertainment isn’t about ticking genre boxes—it’s about delivering experiences that emotionally connect with customers,” said Sonal Kabi, director & head of marketing, Prime Video, India.
“This campaign showcases our commitment to delivering a wide range of stories that capture a gamut of feelings that our viewers can relate to. ‘Every kind of emotion. It’s on Amazon Prime’ isn’t just a line—it’s a promise we deliver, day-in and day-out through our series and movies.
“Great stories can come from anywhere — and our goal is to ensure audiences don’t just watch them but truly feel and connect with them. We’re proud to be a service that reflects the full spectrum of human emotions.”
“It’s smart, it’s emotional, it’s completely relatable and it beautifully showcases how Prime Video has become a destination where every emotion finds its perfect match. It was fun to play a version of Srikant Tiwari who is catching feelings instead of catching bad guys for once!”
“Every role is an emotional journey. From embodying the intensity of Raji in The Family Man to exploring the complexities of a covert operative in Citadel: Honey Bunny – each character has pushed my boundaries in unique ways,” added Samantha.
“What fascinates me is how this mirrors our own viewing habits. We don’t just watch shows; we seek emotions that resonate with our moment. Sometimes it’s the adrenaline rush of a thriller, other times it’s revisiting that one scene that touched our soul.
“That’s the magic Prime Video has captured – understanding that stories aren’t just about genres, they’re about the feelings they evoke. Every story has its own emotional fingerprint, and there’s something beautiful about having a service like Prime Video that celebrates every shade of human experience.”
Credits
Creative Agency – MANJA
Director – Vinil Mathew
Production House – Breathless Films
Executive Producer – Swadha Kulkarni
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