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Key Aspects:
- Star Princess will feature about 4,800 square feet of shopping opportunities.
- Vintage handbags are among the luxury offerings guests can purchase.
- A Caribbean-inspired boutique is planned for the new ship.
With the launch of Princess Cruises’ new-build, Star Princess, just a few months away, the line is detailing a major onboard revenue-maker: the ship’s retail shopping spaces.
Innovative experiences featuring top brands such as Chanel will debut aboard the 4,300-guest ship, which is under construction at Fincantieri’s shipyard in Monfalcone, Italy, and due to enter service in October 2025.
Retail spaces on the new ship will be spread across nearly 4,800 square feet on two decks, and offer a wide assortment of products and services.
Star Princess, second in the line’s celebrated Sphere class following the launch of Sun Princess in 2024, will offer a first-of-its-kind Chanel-branded beauty shop. Other luxury level experiences will feature the sale of vintage and pre-owned luxury handbags, and high-end jewelry.
While the ship will debut in the Mediterranean, she will also spend part of her inaugural year in Alaska and the Caribbean. In fact, it was the Caribbean that inspired a new retail opportunity focused solely on the destination.
A Caribbean-inspired boutique will sell locally sourced goods — everything from artwork to food, clothing, jewelry and a huge selection of souvenirs.
“Princess Cruises is committed to offering unforgettable guest experiences and partnering with Starboard will elevate our retail offering for Star Princess guests,” said Alfredo Jimenez, Vice President of Hotel Operations at Princess Cruises.
“As our newest partner, Starboard will enable us to introduce a carefully curated shopping experience that feels holistic and true to the Princess Cruises brand, while offering something unique and memorable for each and every guest,” added Jimenez.
While Starboard is a new partner for Star Princess, the company is a name well-known across the cruise industry, as it is a major supplier and manager of retail operations for virtually every major cruise line.
“This collaboration underscores our authority as the leading curator of vacation retail experiences and we look forward to leveraging our deep expertise to create custom assortments and one-of-a-kind activations that will delight Star Princess’s guests,” said Lisa Bauer, President and CEO of Starboard.
Along with Princess Cruises, it counts among its clients Carnival Cruise Line, Holland America Line, Royal Caribbean, Virgin Voyages, Costa Cruises, and Celebrity Cruises, among others.
Latest Construction Photos of Star Princess (Credit: Princess Cruises)
In addition to the luxury experiences and the showcase of Caribbean goods, Star Princess’s retail spaces will come alive with fashion trunk shows and product launches by brand designers.
Many items for sale can be personalized for guests, and there will be no shortage of Princess Cruises-branded goods, such as jackets and hats, backpacks, and various customizable souvenirs.
Read Also: Should You Get a Cruise Line Drinks Package?
Said Lisa Bauer, Starboard President and CEO: “This collaboration underscores our authority as the leading curator of vacation retail experiences and we look forward to leveraging our deep expertise to create custom assortments and one-of-a-kind activations that will delight Star Princess’s guests.”
Like Sun Princess, Star Princess will feature architectural marvels such as The Sphere, the glass-enclosed piazza, and The Dome, a space that serves as a pool destination by day and entertainment venue by night.
New Ship’s Maiden Voyage to Sail From Barcelona
The 177,882-gross-ton Star Princess is slated to sail her inaugural cruise roundtrip from Barcelona on October 4, 2025. Port calls include Marseille, France; Rome, Naples, and Palermo, Italy; Cartagena, Spain; and Gibraltar, UK.
Princess Cruises just days ago unveiled a slate of new entertainment productions that will debut on the ship. One is a candlelight concert series held in The Dome.
Vacationers who book a voyage on the new ship have a choice of two inclusive packages — Premier and Plus plans, both of which offer different benefit levels including drinks, specialty dining, and shore excursions.
The cruise line recently updated both plans with new benefits and perks, including higher shore excursion credits based on cruise length, among other elements.
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