Our Terms & Conditions | Our Privacy Policy
Alloy Wire International (AWI), a specialist supplier of round, flat and profile wire, sent more than £650,000 of material to customers in the subcontinent over the last 12 months – a 50 per cent increase since the end of the Covid-19 pandemic.
This now accounts for nearly 10 per cent of the firm’s overseas sales and marks a 45-year working relationship with the Indian agent Amit Banerjee.
L-r – Amit Banerjee, Tom Mander, Arunava Banerjee and Oliver Smith
During that time, the Kolkata-based representative has built up a strong customer base that is now rapidly expanding thanks to increased interest from spring, valve and fastener manufacturers serving high-end automotive, aerospace and energy sectors, such as oil and gas.
Tom Mander, managing director of AWI, said: “A lot of our export success has been built on finding the right partner on the ground, who understands the material we supply and the unique services we offer, including three-week turnaround times.
“We then collectively use their expertise and contacts on the ground and the relationship we have with Amit is a perfect example of this. It is one of our longest-standing agent agreements and, after 45 years, is getting stronger than ever with sales increasing rapidly.
“Last year we did over £650,000 of revenue and, this time around, I believe we can surpass that. Indian customers are working with some of the biggest OEMs in the world and need to make sure their components are on time and perform to the highest of standards – that’s where we come in.”
Amit Banerjee with Oliver Smith of AWI
Alloy Wire International, which recently took on an additional 8,000 sq ft unit near its headquarters in Brierley Hill, manufactures round, flat and profile wire in 62 exotic alloys, such as Inconel, Monel, Hastelloy, Nimonic and Waspaloy.
The business has broadly welcomed the recent Indian trade deal announced by Business Secretary Jonathan Reynolds, believing it will support the sectors that drive the most growth for the UK economy, with tariffs being cut in aerospace, automotive and electrical machinery- all potentially benefitting customers who purchase wire from AWI.
Tom said: “We don’t always know who the end user is for our materials. However, I’m fairly confident that we are already supplying some of the 26 British companies who have secured new business in the Indian aerospace market.
“There is an appetite from both sides for closer relationships and we’re definitely going to invest in increasing our presence in this territory.”
Amit Banerjee added: “Alloy Wire International’s reputation for quality and material performance is really making waves in India. My customers also really appreciate the technical service it provides, including working with them on identifying the right alloys and the post-finishing processes we may need to apply.
The first visit to India made by AWI
“The first 45 years have been very good, but this is just the start. With closer ties between the two countries, I can only see this relationship going from strength to strength.”
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.