FE Exclusive: Samsung to expand Smart TV lineup in India with AI-driven features: Top executive – Technology News

Samsung India is gearing up to launch over 40 new TVs powered by Vision AI. These TVs will come in various technologies, including Neo QLED, OLED, QLED, and the lifestyle series, The Frame. Vision AI aims to offer a personalized, AI-powered screen experience and more. These TVs will feature different technologies—Neo QLED, OLED, QLED, and the lifestyle series, Viplesh Dang, Senior Director and Head of the VD Business, Samsung India told Financial Express.

Discussing Vision AI further, Dang explained that it is built on three key pillars: AI Mode, AI Experience, and Multi-Device Experience.

Starting with AI Mode and picture quality, the system detects the genre of the content and automatically adjusts the settings. In Customization Mode, it also detects the brightness and surroundings of the room and automatically adjusts the screen brightness.

Regarding sound, Vision AI includes two features: Adaptive Sound and Adaptive Volume. It studies user habits—for instance, if a user watches news channels at volume 20 and sports content at volume 25, the system remembers these preferences and automatically sets the volume the next time similar content is played.

“All Vision AI-powered TVs are based on three pillars: AI Mode, which covers picture and sound quality; AI Experience; and Multi-Device Experience,” Dang reiterated. “The system detects the content genre and adjusts the settings accordingly. In Customization Mode, it senses the room’s brightness and adjusts the screen brightness automatically.”

Most importantly, all these TVs come with Samsung’s KNOX Security, which safeguards consumers from phishing sites and protects the personal information stored on the TV.

“What we’re delivering is safety along with an enjoyable viewing experience,” Dang said. “Last year was tough for everyone, but we’re happy to share that we were able to preserve our top line and consolidate our market position, thanks new feature related to safety and over all picture quality.”

Additionally, the South Korean tech giant will introduce a unique feature this year: Universal Gesture. Once synced with Galaxy Watch 4 or above, users will be able to control the TV through hand gestures—such as stopping, rewinding, or forwarding content. As part of the Multi-Device Experience, users can also use their mobile phones as a remote control or even as a karaoke mic, eliminating the need for a separate microphone.

Meanwhile, Samsung on Wednesday announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs and The Frame lineup. The 2025 Samsung AI TV lineup is available in a wide spectrum of screen sizes, catering to every viewing preference and space requirement. The range includes 43″, 50″, 55″, 65″, 75″, 77″, 83″, 85″, 98″ and the ultra-large 100” and 115″. From compact personal entertainment zones to immersive home theatres, this diverse selection ensures there’s a perfect AI-powered screen for every room and need.

Price, Offers and Availability:

The 2025 lineup of Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs will be available for pre-order from May 7, 2025 across Samsung retail stores, Samsung.com, and leading offline and online retail channels.

As part of the pre-order offer, consumers purchasing Neo QLED 8K, Neo QLED 4K, OLED TVs and The Frame can avail of exciting benefits, such as Free Soundbar worth up to INR 90990, cashback of up to 20%, Easy EMI with zero down payment, lowest EMI starting INR 2990 and up to 30-month EMI tenure. These offers are valid till May 28, 2025.

Samsung’s Neo QLED 8K range starts from Rs 272990
Samsung’s Neo QLED 4K range starts from Rs 89990
Samsung’s OLED range starts from IRs 154990
Samsung’s QLED range starts from Rs 49490
Samsung’s Frame TVs range starts from Rd 63990

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}