FNPʼs new Raksha Bandhan film melds AI with emotion, ETBrandEquity

A still from an adFNP (Ferns N Petals), Indiaʼs gifting brand, has launched a first-of-its-kind Rakhi brand film created entirely using AI.

Continuing the brandʼs thought “Door ho ya paas, Rakhi banayein khaasˮ, the campaign captures the unshakable sibling bond in todayʼs globalised world — where sisters in Delhi can still surprise brothers in Dublin.

Conceptualised with the agency Teen Bandar and voiced by Piyush Mishra, the 30-second film traces a heartwarming journey of brothers across continents receiving FNP Rakhi gifts — each becoming joyful on having their festivities made special. All visuals have been AI-generated with no physical shoot, portraying cross-continent setups with striking realism.

What makes this effort truly innovative is the use of personalisation — with versions of the film
that dynamically include the sender’s or siblingʼs name in the voiceover, making each viewing feel intimate, tailored and deeply emotional, the press note shared with ETBrandEquity stated.

Avi Kumar, chief marketing officer, FNP, said, “With fiamilies more global than ever, we wanted to show that distance doesnʼt weaken the bond— especially on Rakhi. By using AI, weʼve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifits, but emotions, on time and across the world. Itʼs a firesh fiormat, but the heart remains the same.ˮ

Savio Joseph, co-founder, Teen Bandar, added, “Partnering with FNP again was a joy. This time, we used AI to reinfiorce their global promise and bring alive a simple insight — that even across borders, a Rakhi can still fieel personal.ˮ

Watch the video here:

• Published On Jul 25, 2025 at 12:20 PM IST

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