Ford still not certain about its India re-entry plans

Ford is expected to announce its final decision in late summer.

Ford has been contemplating a return to the Indian market. However, the company is yet to confirm its re-entry plans. As per the latest reports, Ford is currently reconsidering its India plans and is expected to announce its final decision in late summer.

Ford’s top decision-makers reportedly discussed the matter in January, but refrained from making any announcements. It is said that the company is using the time to rethink its India strategy.

Reports suggest that Ford’s indecision over its re-entry plans could be partly due to the current political climate in the US. The current administration is more inclined towards bringing automotive manufacturing back to America.

Moreover, restarting full-scale operations at Ford’s Maraimalainagar plant would require significant investments. Re-engineering the factory to build EVs is estimated to cost between $100-300 million.

Source: ET Auto

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