Former Universal Music Recordings exec Lee Jenson launches marketing agency Borderless Works | Labels

Former Universal Music Recordings co-general manager Lee Jenson has launched marketing agency Borderless Works.

The global creative marketing agency has launched to support artists teams, managers and labels with strategic, unified campaigns to help strengthen the fan connection for artists.

“Borderless Works works collaboratively with labels, publishers, frontline artist management and estates, to ensure every release, milestone, and moment contributes to a clear, cohesive career narrative,” said a statement.  

The agency provides additional focus, expertise and creative solutions to enhance existing campaigns, or lead bespoke projects that require strategic thinking and long-term planning.

“The best campaigns come from truly understanding the artist – their story, their audience, their ambition,” said Lee Jenson. “Only then, can you build the narrative, deepen connection, and make every moment count. By bringing rights-holders on the journey, we ensure campaigns tell a unified story – one that fans can follow, engage with, and invest in emotionally.”

The best campaigns come from truly understanding the artist – their story, their audience, their ambition

Lee Jenson

Jenson has shaped campaigns for both emerging artists and global icons. Recent Borderless Works clients include The Who, Capitol Records signing Fletcher, John Lennon and Tears for Fears.

At Universal Music Recordings, he led the marketing & audience development teams who won the Music Week Award for Catalogue Marketing Campaign for four consecutive years in a row, with Bob Marley, Spice Girls, ABBA and The Beatles.  

Prior to that, at Columbia Records, he spearheaded campaigns for Mark Ronson, Calvin Harris and Kasabian. 

Jenson began his career at Rawkus Records UK, working with hip-hop pioneers Mos Def and Talib Kweli.

He also serves as a non-executive director at Mozo Music, supporting primary school music education.

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}