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The use of technology through apps and new-age tech like AI, is becoming much more widespread. At least 100 apps have added AI-related terms over the past two years alone. All thanks to the huge adoption of AI-driven features.This has also resulted in an increased usage of apps.
AI has been included in several apps. This includes categories such as Productivity, Photo & Video, and Education, and various other categories across the mobile space like Lifestyle, Finance, Music, and Shopping. Here’s a detailed look at how tech is slowly getting involved in our day-to-day life.
Beyond ChatGPT: How AI is shifting towards a wider sector
The number of apps adding AI-related terms declined in 2024, but interest remained high. More than 3,000 apps mentioned AI for the first time in 2024. This at present is continuously rising up.
Duolingo is an example of an app that was quick to embrace AI features, launching several GPT-4 powered offerings in March 2023 with Duolingo Max. The app took a significant step forward by launching AI-powered video calls in September 2024. This new feature helped in language practice through simulated real-life conversations and leaning on positive sentiment about a character in the app, Lily.
iOS and Google Play apps mentioned AI-related terms in their name, subtitle, or description combined for more than 17 billion downloads globally in 2024. This was roughly 13% of all app downloads in the year. To be specific, the United States, India, Indonesia, China Mainland and Brazil each contributed more than a billion downloads in 2024.
AI beyond ChatGPT | Sensor Tower
Technology on the Go! Apps ruling the tech era
In 2024, fast food chains are increasingly teaming up with popular games to attract new app users and enhance customer engagement. Notable collaborations include McDonald’s partnership with Genshin Impact in the US and KFC’s alliance with Uma Musume Pretty Derby and Genshin Impact in Japan.
Food & Drink app download and session growth accelerated in 2024 as more companies integrated the app into the customer buying experience. Whether it’s fast food restaurants offering convenient options like pickup or delivery, or grocery stores giving easy access to coupons as a way to boost customer loyalty, mobile apps connected food providers with customers like never before.
Payment and Banking Apps are leading the Finance Genre. The top two Finance subgenres (Digital Wallet & P2P Payments and Consumer Banking) both had a strong year for worldwide downloads, climbing 10% and 3% YoY, respectively. Also, Cryptocurrency apps saw a resurgence in 2024 with app downloads slightly above the previous peak from 2021.
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